The King of the NBA, LeBron James, has taken direct aim at H&M over the clothing retailer’s racist online shopping ad.
Using his Instagram to send a message to the rest of the viewing world, LeBron James called out H&M over advertising a black child model wearing a hoodie that reads, “Coolest Monkey In The Jungle”. “U got us all wrong! And we ain’t going for it! Straight up!” James wrote in his caption for an edited version of the H&M ad made by Chris Classic, who had superimposed crowns on the boy’s head and sweatshirt, and added the label: “KING OF THE WORLD”.
“Enough about y’all and more of what I see when I look at this photo,” James wrote in his post, which he addressed to H&M’s official account. “I see a Young King!! The ruler of the world, an untouchable force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that’s what we love because the benefits at the end of the road are so beautiful.”
Since the outrage, the child model’s mother has come out to tell people essentially to “get over it,” but it doesn’t seem that that is going to happen.
Source: Huffington Post